First-Time Business Buyers
Thinking About Buying a Business? Start Here.
Buying your first business is exciting, but it can also feel overwhelming fast. Before you make an offer, talk to a deal advisor who can help you understand the numbers, evaluate the opportunity, avoid costly mistakes, and move forward with confidence.

"We help first-time buyers make smarter acquisition decisions before the deal gets serious."
—David Carbajal, CPA
The Cold Reality
The Right Business Can Change Your Life. The Wrong One Can Cost You Years.
Most first-time buyers start by browsing listings, talking to brokers, or getting excited about a business before they fully understand what they are looking at. That is where expensive mistakes happen. Seller financials may not tell the whole story. Cash flow may not be as strong as it looks. The asking price may not match the true value of the business. And once you are deep into the process, it becomes harder to slow down, ask better questions, or walk away. You do not need to become a mergers and acquisitions expert. You need someone in your corner who knows what to look for.
Seller Financials
May not tell the whole story
Cash Flow
May not be as strong as it looks
Asking Price
May not match true value
What We Do
Think of Us as Your Deal CFO.
We help you understand the financial side of buying a business before you commit too much time, money, or emotion to the wrong opportunity. As your deal advisor, we help you:
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Understand how the acquisition process works
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Define what kind of business fits your goals
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Clarify your budget and buying power
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Evaluate early opportunities
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Know what questions to ask sellers and brokers
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Build the right deal team
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Identify risks before they become expensive problems
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Decide when to move forward and when to walk away
Our role is to clarify the process so you can make decisions with confidence.
Why early guidance matters
The Biggest Mistakes Happen Before Due Diligence.
Many buyers wait too long to bring in financial help. By the time formal due diligence begins, they may already be emotionally attached, financially committed, or locked into expectations that are hard to unwind.
We help you earlier in the process, when our guidance can create the most value.
Before you make an offer, sign a letter of intent, or start negotiating price, we help you understand what you are really looking at and whether the opportunity deserves your time.

Why early guidance matters
You Do Not Need to Have Everything Figured Out.
You can talk to us before you have:
- A business already identified
- Financial statements in hand
- A broker relationship
- A signed letter of intent
- Deal experience
- A full acquisition team
In fact, the earlier we are involved, the better. We can help you build a plan before you start chasing opportunities.
Your Questions, Answered
Before You Commit, Get Clear Answers.
Buying a business comes with a lot of questions. We help you answer the ones that matter most.
- Is this business worth the asking price?
- What financial risks would I inherit?
- What should I negotiate?
- What happens after my offer is accepted?
- How do I get from interest to closing?
- Are the earnings sustainable?
- How much can I realistically afford?
- Who should be on my deal team?
- Should I pursue this business or walk away?
The goal is not to overwhelm you with more data. The goal is to help you understand what the data actually means.
Risk Mitigation
We Catch What First-Time Buyers Often Miss.
A business can look great on the surface and still carry hidden risks. We help identify issues such as:
Earnings inflated by aggressive add-backs
Customer concentration risk
Owner dependency
Seasonal cash flow swings
Working capital surprises
Hidden liabilities
Overly optimistic seller projections
Financing structures that create unnecessary pressure
OUR Acquisition Blueprint
A Clear Path From "I'm Interested" to "I'm Ready."
We help first-time buyers move through the acquisition process with a clear plan.
Every buyer's path is different, but the need for clarity is the same.
The Difference
Most Firms Deliver Reports. We Deliver Confidence.
A Quality of Earnings report is valuable, but a report alone does not close a deal. Successful acquisitions require judgment, coordination, problem-solving, and the ability to ask difficult financial questions before they become deal-killers. We will build your team of brokers, attorneys, lenders, and other advisors to help keep the process moving while protecting your interests. You bring the opportunity. We bring the financial experience to help you evaluate it.

David Carbajal, CPA
Trust & Credentials
Meet Your Deal Quarterback
David Carbajal, CPA
David Carbajal brings deep transaction experience and practical financial guidance to first-time business buyers.
His experience includes:
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A decade of Big 4 experience with PricewaterhouseCooper
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Named "40 Under 40 in the Accounting Profession" by CPA Practice Advisor
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Named a "Best-in-State CPA" by Forbes
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More than $100 million in Wisconsin transactions
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Recipient of the WICPA Excellence Award, Young Professional, from the Wisconsin Institute of CPAs
After years at a large firm, David saw too many first-time buyers make avoidable mistakes during the acquisition process. He built this practice to make buying a business simpler, clearer, and far less risky. You bring the opportunity. David brings the experience.
Start the Conversation
Every Deal Starts With One Conversation.
Before you analyze financials, structure an offer, negotiate price, or sign anything, get clarity on what you are doing. If you are thinking about buying a business, we can help you take the next smart step.